Specializing in business development, client partnerships, and strategic growth.

Mountain range with snow-capped peaks, green grassy foreground, and clear blue sky.

CLIENTS & PROJECTS

TRAC Media Services
Director Business Development

2022 – Current www.tracmedia.com

TRAC is the nation’s leading public television research firm. It was founded in 1975 and serves public television professionals to serve their local markets best. TRAC provides research, consulting, and information sharing. Now working full-time as the Director of Business Development, I am focused on public media and assisting stations and producers in reaching their goals.

PUBLIC TELEVISION PROGRAMMING ASSOCIATION (PTPA)
Events Director

2014 – Current www.ptpa.tv

PTPA offers mentoring, networking, and information-sharing opportunities, as well as special events, both virtually and in person, specifically for national public television programmers and the broader programming community. PTPA promotes programming contributions to public television and recognizes and rewards excellence within the profession.

I have been producing and managing conference events across the country for Public Television Programming Association for the past 13 years.

FESTIVAL NAPA VALLEY
Marketing Manager

2021-2022 www.festivalnapavalley.org

Festival Napa Valley is a celebration of music’s power to enrich and inspire by presenting internationally recognized talent, alongside inspiring educational programs for youth and seniors in one of the worlds most beautiful and iconic locations, the Napa Valley. Combined with tuition-free summer academies for emerging professional musicians this festival provides a thriving, engaged community that brings the arts to all.

Conference or seminar room with a woman presenting at the front to an audience seated at tables, with a large screen behind her. Attendees have laptops and notebooks, and the room has modern decor with a high ceiling, ductwork, and curtains.
A person wearing glasses sitting at a desk, working on a computer in a dimly lit room, with computer screens displaying editing software, a colorful keyboard, and blurred string lights in the background.
An outdoor music festival stage with a large screen, surrounded by trees, with an orchestra performing in front of an audience seated on white chairs.

MERCADO SAN AGUSTIN
Special Events Producer

2013-2019 www.mercadosanagustin.com

The Tucson Preservation Foundation presents Tucson Modernism Week, a week long festival celebrating Tucson's mid-century signature architecture and design, dedicated to the preservation and conservation of endangered historic properties and monuments throughout Southern Arizona. Tucson Modernism Week is an innovative, community based project that connects Tucsonan's to the importance of the mid-century movement and it's impact on today’s desert city. Through multiple exhibitions, lectures, special events, a historic home tour, vintage trailer show and an expo, TMW is a celebration of this landmark era of Tucson history.

Known as Tucson’s premiere market district, it creates opportunities for makers and artists to sell wares within a combination of housing, shopping, restaurants, markets, and beautiful architecture. Hosting seasonal markets such as the Holiday and Spring Bazaars, the Mercado district produces special events designed to provide a world-class destination, alongside gourmet foods, coffee, drinks, and local shopping.

A house with a curved white roof and red brick walls, surrounded by desert plants and cactus, with a gravel yard and a patio with white chairs and a table.
A jewelry store display case with various accessories including rings, necklaces, and bracelets. Behind it, a woman with red hair is browsing, and other shoppers and store fixtures are visible in the background.

TUCSON MODERNISM WEEK
Sponsorships

2013-2023 www.preservetucson.org/modernism-week/

Close-up of a woman with gray hair and glasses, wearing a patterned top and a blue scarf, looking directly at the camera.

Creativity is a skill that is developed. It begins with a foundation of knowledge, learning a discipline, and mastering new ways of thinking.

Nicola has collaborated with jazz legends, poet laureates, filmmakers, producers, publishers, designers, and artists across various fields, including television, film, music supervision, product development, and event production. Her career spans business and artist management, strategic marketing, and business development. Known for transforming ideas into real-world projects, Nicola brings a unique blend of creative insight and operational expertise to every collaboration, delivering innovative, impactful outcomes on a global scale.

Nicola currently serves as Director of Business Development at TRAC Media Services, a national research and analytics firm supporting public television stations. In this role, she leads strategic partnerships, client engagement, and service innovation—helping stations navigate audience data, programming strategies, and funding challenges with clarity and confidence. Her work supports the mission-driven goals of public media through actionable insights and forward-thinking collaboration.

OTHER PROJECTS

OTHER PROJECTS

Six colorful bags with various abstract patterns arranged in a row against a white background.

COMPOUND MANAGEMENT

In the late 1990s through 2009 Nicola Freegard joined forces with partners Jeff & Robin Janson of Urban Evolutions to collaborate, design, and produce a series of bags and accessories fashioned from recycled billboards and soda bottles. Over ten years, 1000 tons of vinyl billboards were recycled into 2nd generation products and sold to over 2,000 stores across the U.S., Japan, and Europe, as well as producing products as premiums for special events such as film festivals, corporate gifts and premiums for companies recycling their billboards.

A collage of three images: a black red and white photo of Howe Gelb wearing a cowboy hat, a sepia photo of a woman playing a ukulele, and a colorful illustrated poster of Victoria Williams singing, with text mentioning Howe Gelb, Dust Bowl, Victoria Williams & the Loose Band, and Town Hall 1995.

Est. 2009 - 2023

Assisting a variety of music performers, creative companies, and institutions through management, design, photography, marketing strategies, fundraising, licensing, and business development services.

Clients include Howe Gelb, Victoria Williams, Sergio Mendoza, Brian Lopez, Sylvie Simmons, Modern Works Music Publishing, and more.

VY & ELLE

EARTH WORKS

Passionate about the environment, I started Earth Works in 1995 as a luxury bedding line with products made from organic cottons, hemp, linens, and cruelty-free silks. It began as a retail store in Tucson, Arizona. It quickly grew to a small and productive wholesale company, providing linens to stores, luxury designers, and boutique hotels across the country. Fabrics were sourced in Nepal, Tibet, and India, and products were made in our studio in Tucson, Arizona, by local artisans. This then expanded into Vy&Elle - a recycled textile company.

Motion Pictures: Music Department

  • A movie poster for the film 'Ingenious' featuring three main actors: Dallas Roberts, Jeremy Renner, and Aylet Zurer. The poster shows a smiling man at the top, a young man with glasses in the middle, and a woman at the bottom, set against a sky background with clouds and trees. The tagline reads 'All it takes is one big idea.' Additional credits and ratings are at the bottom.

    Music Coordinator

  • The poster for the movie 'Bill & Ted's Bogus Journey' features two young men making peace signs with their hands. One has a playful open-mouthed expression, and the other is winking. The tagline reads, 'Once...They Made History. Now...They Are History.' The poster includes the film's title in colorful letters and credits at the bottom.

    Music Supervisor

  • Black and white promotional poster for the movie 'Pump Up the Volume' featuring Christian Slater sitting at a desk, holding a microphone to his face, with text emphasizing themes of rebellion and music.

    Music Coordinator

  • Movie poster for Wall Street featuring three characters: Michael Douglas, Charlie Sheen, and Daryl Hannah, with a skyline of New York City and the tagline 'Every dream has a price.'

    Music Coordinator

  • A vintage movie poster featuring a boxing match scene with two fighters, one sitting on the floor and the other standing, surrounded by an audience and a referee in the background, promoting the film "Triumph of the Spirit."

    Music Coordinator

  • Movie poster for Teenage Mutant Ninja Turtles: The Original Movie, featuring a cartoon turtle with a blue mask, holding a sword, and smiling.

    Music Coordinator

  • Poster for the movie "Bad Dreams" featuring a large close-up of a man's face with intense eyes, a woman screaming, a small girl walking, haunted house, and pills, with dark eerie colors and the movie title in red letters.

    Music Coordinator

  • Movie poster for 'Secretary' featuring James Spader and Maggie Gyllenhaal in a tense office scene, with bold red and green text.

    Music Supervisor

  • A black and white illustration of a hand holding a telephone receiver, with the words 'TALK RADIO' in bold red letters below. Text indicates it is an Oliver Stone film.

    Music Coordinator

  • The poster for the movie "The Stick" features a large fiery background with a reflection of a woman’s face. In the foreground, there are five armed characters walking forward, silhouetted against the fiery background. The title "The Stick" appears prominently at the bottom, along with some smaller text and logos.

    Music Supervisor

  • Close-up of three characters from the movie 'Zandalee' with Nicolas Cage in the center, Judge Reinhold to his right, and Erika Anderson to his left, with the movie title 'Zandalee' at the bottom.

    Music Supervisor

  • Cover of the 'Rent-A-Cop' movie featuring a character in a police uniform hugging a woman with a city skyline background and a man with a black helmet and suit holding a gun.

    Music Coordinator

  • Black and white photo of two women with the text "Metamorphosis: man into woman," with one woman having long dark hair and the other with curly hair and glasses.

    Music Supervisor

  • A poster for the horror movie 'Phantom of the Mall: Eric's Revenge' showing a giant ghostly face with hollow eyes and an open mouth, surrounded by descending hands. In the foreground, a group of young people are running away from a mall at night with palm trees and cars in the background.

    Music Supervisor

  • Movie poster for 'Born on the Fourth of July' starring Tom Cruise, featuring a young man's face with a semi-transparent American flag overlay and a silhouette of a soldier with a rifle in the bottom left corner.

    Assistant to Music Supervisor

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