Specializing in business development, client partnerships, and strategic growth in public media.

CLIENTS

TRAC Media Services
Director Business Development

2022 – Current www.tracmedia.com

TRAC is the nation’s leading public television research firm. It was founded in 1975 and serves public television professionals to serve their local markets best. TRAC provides research, consulting, and information sharing. Now working full-time as the Director of Business Development, I am focused on public media and assisting stations in reaching their goals.

PUBLIC TELEVISION PROGRAMMING ASSOCIATION (PTPA)
Event Manager

2015 – Current www.ptpa.tv

PTPA provides mentoring, networking, and information-sharing opportunities and special events virtually or in person, specifically for national public television programmers and the programming community. PTPA promotes programming contributions to public television, and recognizes and reward excellence within the profession. Producing and managing events across the country for all public media programming professionals.

FESTIVAL NAPA VALLEY
Marketing Manager

2021-2022 www.festivalnapavalley.org

Festival Napa Valley is a celebration of music’s power to enrich and inspire by presenting internationally recognized talent, alongside inspiring educational programs for youth and seniors in one of the worlds most beautiful and iconic locations, the Napa Valley. Combined with tuition-free summer academies for emerging professional musicians this festival provides a thriving, engaged community that brings the arts to all.

MERCADO SAN AGUSTIN
Special Events Producer

2013-2019 www.mercadosanagustin.com

The Tucson Preservation Foundation presents Tucson Modernism Week, a week long festival celebrating Tucson's mid-century signature architecture and design, dedicated to the preservation and conservation of endangered historic properties and monuments throughout Southern Arizona. Tucson Modernism Week is an innovative, community based project that connects Tucsonan's to the importance of the mid-century movement and it's impact on today’s desert city. Through multiple exhibitions, lectures, special events, a historic home tour, vintage trailer show and an expo, TMW is a celebration of this landmark era of Tucson history.

Known as Tucson’s premiere market district, it creates opportunities for makers and artists to sell wares within a combination of housing, shopping, restaurants, markets, and beautiful architecture. Hosting seasonal markets such as the Holiday and Spring Bazaars, the Mercado district produces special events designed to provide a world-class destination, alongside gourmet foods, coffee, drinks, and local shopping.

TUCSON MODERNISM WEEK
Sponsorships

2013-2023 www.preservetucson.org/modernism-week/

Creativity is a skill that is developed. It begins with a foundation of knowledge, learning a discipline, and mastering new ways of thinking.

Originally from London and a U.S. citizen for over 40 years, Nicola has collaborated with jazz legends, poet laureates, filmmakers, producers, publishers, designers, and artists across various fields, including television, film, music supervision, product development, and event production. Her career spans business and artist management, strategic marketing, and business development. Known for transforming ideas into real-world projects, Nicola brings a unique blend of creative insight and operational expertise to every collaboration, delivering innovative, impactful outcomes on a global scale.

Nicola currently serves as Director of Business Development at TRAC Media Services, a national research and analytics firm supporting public television stations. In this role, she leads strategic partnerships, client engagement, and service innovation—helping stations navigate audience data, programming strategies, and funding challenges with clarity and confidence. Her work supports the mission-driven goals of public media through actionable insights and forward-thinking collaboration.

OTHER PROJECTS

COMPOUND MANAGEMENT

In the late 1990s through 2009 Nicola Freegard joined forces with partners Jeff & Robin Janson of Urban Evolutions to collaborate, design, and produce a series of bags and accessories fashioned from recycled billboards and soda bottles. Over ten years, 1000 tons of vinyl billboards were recycled into 2nd generation products and sold to over 2,000 stores across the U.S., Japan, and Europe, as well as producing products as premiums for special events such as film festivals, corporate gifts and premiums for companies recycling their billboards.

Est. 2009 - 2023

Assisting a variety of music performers, creative companies, and institutions through management, design, photography, marketing strategies, fundraising, licensing, and business development services.

Clients include Howe Gelb, Victoria Williams, Sergio Mendoza, Brian Lopez, Sylvie Simmons, Modern Works Music Publishing, and more.